About Me.
I am an accomplished IT and data analytics professional with years of experience in sales operations and business management, specialising in critically analysing business data to generate actionable insights. I have a proven track record of delivering significant business growth through expertise in data-driven decision-making. This ability to leverage technology and domain knowledge has allowed me to develop innovative solutions that improve business processes and drive efficiencies.
Professional Experience
2022 - present
Group Data Analyst (South Division)
PZ Cussons PLC
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Conducted data extraction from the company's CRM software to gather critical information for analysis and quick decision-making processes
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Performed data cleaning and organisation tasks on a company-wide scale to ensure accurate and consistent data management
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Collaborated with the IT security team to implement data governance and control measures to safeguard company data
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Created comprehensive reports and presented findings in accessible and compelling way to the C-suite executives of the company, facilitating informed decision-making and practical solutions to business problems and driving business growth
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Developed and maintained nationwide BI dashboards in timely and efficient manner providing easy visualisation of key metrics for efficient tracking of organisational performance
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Managed and maintained the company's Power BI access, enabling authorised users to extract valuable insights from data
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Reported on daily multi-departmental KPIs across the organisation to ensure transparency and alignment in business operations
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Supported the demand planning team with stock and inventory analysis to facilitate accurate forecasting
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Designed templates for automating stock replenishment for distributors, reducing manual workload and increasing efficiency in stock management.
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Managed organizational data to reduce data duplication and data latency
2019-2022
Area Sales Analyst
PZ Cussons Plc
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Conducted regular data analysis to identify potential risks and trends within customer behaviour, enabling proactive measures to minimize financial risk and ensure business stability.
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Utilized data extraction and cleansing techniques to ensure the accuracy and completeness of data obtained from the company's CRM software, ensuring reliable information for analysis and decision-making
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Developed comprehensive dashboards utilizing data visualization tools such as Power BI to track and monitor sales key performance indicators (KPIs) at both regional and area levels, providing real-time insights that drove sales performance improvements
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Analyzed market sales data, including customer feedback, to identify market trends, consumer preferences, and areas for improvement. Presented findings and recommendations to line managers, enabling informed decision-making and the development of effective strategies for local market success.
2014-2019
Territory Sales Manager
PZ Cussons Plc
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Ensured excellent in-market execution of the sales and marketing plan, delivering high-quality customer experiences and achieving sales targets
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Achieved an impressive +21% increase in the company's customer base within the assigned territory, leveraging sales expertise and a customer-focused approach
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Developed and executed new sales initiatives and field marketing promotions, resulting in improved sales performance and increased brand awareness
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Conducted weekly sales and customer analytics to inform decision-making on promotion designs and execution, enabling fine-tuning of sales strategies and maximisation of sales performance
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Collaborated with cross-functional teams to ensure seamless execution of sales and marketing plans, communicating clearly with stakeholders to ensure alignment and effective implementation
Key Achievements
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Provided valuable market data analytics that led to the development of four successful new product designs and the modification of three existing product designs, delivering significant profits to the business
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Utilised business analytics to uncover potential cases of business fraud that could have resulted in up to 40% loss of equity for selected trade partners, highlighting my expertise in the application of data analytics to risk identification and mitigation.
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Maintained the company's database to ensure data integrity, ensuring that the business had access to accurate and reliable data for decision-making
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Created spreadsheet models for automated inventory management that were adopted by 15 key customers, streamlining their inventory processes and improving their operational efficiency
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Demonstrated strong leadership and technical skills by leading the migration of the whole business to the use of Power BI for centralised data visualisation, enabling the business to gain valuable insights into its operations and make data-driven decisions
Education
2023
Cardiff Metropolitan University
MSc. Information Technology Management
2020
Utiva Data School
Certificate: Utiva Data Analytics Accelerator Program
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Performed Big Data Analytics using SQL and Power BI
Certification and Training
2023
Accenture North America Virtual Experience Program on Forage
2022
Cisco Networking Academy Cybersecurity Essentials
Completed practical tasks in Project Understanding, Data Cleaning & Modeling, Data Visualization & Storytelling, and presentation to clients.
Principles of CIA, Cybersecurity countermeasures, understanding of tactics and techniques used by cybercriminals, usage of technologies, processes and procedures to defend all network components